Publications 

Research Papers

Giachetti, C., & Balzano, M. (2026). Hold or hurry? Speed of imitation of rivals' innovations in changing technological landscapes, Research Policy, 55(4), 105430. DOI: 10.1016/j.respol.2026.105430

Balzano, M., & Giachetti, C. (2026). Revisiting speed of imitation from a competitive dynamics perspective, Research Policy, 55(1), 105341. DOI: 10.1016/j.respol.2025.105341

Marzi, G., & Balzano, M. (2025). Artificial intelligence and the reconfiguration of NPD Teams: Adaptability and skill differentiation in sustainable product innovation. Technovation, 145, 103254. DOI: 10.1016/j.technovation.2025.103254 

Balzano, M. (2025). Post-Error Adjustments: Strategic Agility and Organizational Zemblanity, California Management Review, 67(4), pp. 121-153. DOI: 10.1177/00081256251332311

Balzano, M., & Marzi, G. (2023). Exploring the pathways of learning from project failure and success in new product development teams. Technovation, 128, 102878. DOI: 10.1016/j.technovation.2023.102878 

Marzi, G., Fakhar Manesh, M., Caputo, A., Pellegrini, M.M., Vlacic, B. (2023). Do or do not. Cognitive configurations affecting Open Innovation adoption in SMEs. Technovation. 119(102585). DOI: 10.1016/j.technovation.2022.102585 

Annosi, M.C., Marzi, G., Ciampi, F., Rialti, R. (2022). An Ambidextrous Approach to Practice-Based Innovation for Social Product Development: Lessons from A Dutch Company. IEEE Transactions on Engineering Management, 69(2), pp. 376–387. DOI: 10.1109/TEM.2020.2977976 

Marzi, G., Ciampi, F., Dalli, D., Dabic, M. (2021). New Product Development during the Last Ten Years: The Ongoing Debate and Future Avenues. IEEE Transactions on Engineering Management, 68 (1), art. no. 9119148, pp. 330-344. DOI: 10.1109/TEM.2020.2997386 

Bianchi, M., Marzi, G., Guerini, M. (2020). Agile, Stage-Gate and their combination: Exploring how they relate to performance in software development. Journal of Business Research, 110, pp. 538-553. DOI: 10.1016/j.jbusres.2018.05.003 

Bianchi, M., Marzi, G., Zollo, L., Patrucco, A. (2019). Developing software beyond customer needs and plans: an exploratory study of its forms and individual-level drivers. International Journal of Production Research, 57 (22), pp. 7189-7208. DOI: 10.1080/00207543.2019.1581953 

Books

Balzano, M. (2026). The Unexpected Game: How Serendipity, Zemblanity, and Bahramdipity shape business action under uncertainty, Springer Cham, ISBN: 978-3-032-17575-5; 978-3-032-17576-2. DOI: 10.1007/978-3-032-17576-2  

Marzi, G. (2022). Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment. Palgrave Macmillan, Cham. ISBN: 978-3-030-99533-1; 978-3-030-99534-8. DOI: 10.1007/978-3-030-99534-8 

Industry Reports

Tedeschi, S., Marzi, G., Balzano, M., & Costa, G. (2025). Managerial Insights on Investment Strategy in Cybersecurity: Findings from Multi-Country Research. Industry Research Report. https://doi.org/10.6084/m9.figshare.28881818 

Media Coverage

Marzi, G., Balzano, M., Tedeschi, S., & Costa, G. (2025, 28 ottobre). Cybersecurity, per le imprese italiane è una sfida «culturale» (che non si può più rinviare). Corriere della Sera. Link

Marzi, G. (2022). Quanto tanto diventa troppo. L’eccesso di feature nello sviluppo di nuovi prodotti. Mark Up (SIMA Management Notes). 307, pp. 38-39. Link

Special Issues

Marzi, G., Balzano, M., Magistretti, S., Liedtka, J. (2025). Guest editorial: Cognitive biases and heuristics in the new product development process—A call for more empirical evidence. IEEE Transactions on Engineering Management, 72, 980–985. DOI: 10.1109/TEM.2025.3533563 

Latino, M.E., Marzi, G., Trabucchi, D., Grippa, F., Ladd, T. (2024). Transforming Business Models Across Digital Platforms: Exploring the Role of Artificial Intelligence – Journal of Engineering and Technology Management  

Bianchi, M., Marzi, G., Dabić, M. (2022). Agile beyond software – In search of flexibility in a wide range of innovation projects and industries – IEEE Transactions on Engineering Management. DOI: 10.1109/TEM.2022.3206408