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Studying how product design, development strategy, and organizational decisions shape innovation outcomes in competitive markets
New Product Development and Strategy Lab - NPDS_Lab
The New Product Development and Strategy Lab (NPDS_Lab) at Scuola IMT Alti Studi Lucca studies how organizations develop, launch, and scale new products, both within established firms and in entrepreneurial ventures. The lab connects product design choices to strategic outcomes, focusing on how evidence-based decision making, experimentation, and cross-functional coordination affect performance over time.
Research at NPDS_Lab takes a process view of innovation that spans opportunity identification through post-launch iteration. It examines how organizational structures, incentives, and governance mechanisms shape decision quality and speed at each stage of the product lifecycle.
Highlights
April 2026 - NPDS_Lab members, together with the AXES Research Unit, organized the workshop AI for Science and Innovation, April 8-9, 2026.
March 2026 - The lab organized a special session at the R&D Management Conference 2026, entitled "NPD in an Uncertain World: Emerging Tools, Methods, and Approaches".
March 2026 - NPDS_Lab formally established at IMT School for Advanced Studies Lucca.
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